(Singapore, 11 June 2010)— The largest locally-owned and Colombo-based advertising agency, Triad
unveils its much-anticipated full service virtual arm today in a bid to entertain its growing global clientele.
Triadhot.com will be fully operational and accessible throughout the world - a first for the Sri Lankan startup -
and ready to cater globally to those who believe in the power of cutting-edge creative ideas while optimising
their budget.

Triadhot.com, an offering of creative solutions with strategic worldwide client focus, is yet another innovation
for the award-winning Triad which has been servicing a wide cross section of clients within and out of Sri
Lanka for close to two decades.

Triadhot.com as an online platform operates on the premises of providing COST-EFFECTIVE solutions, a
CONVENIENT mode of creating communication material, and CUSTOMISED professional services for all its
clients regardless of the continent or time zones they are in. Here’s how exactly these objectives will be
achieved:

1. COST-EFFECTIVENESS: Because Triadhot.com is an online platform with back-end work being
executed in locations with low operating costs and overheads, such as Sri Lanka, India, and Pakistan.
These savings translate to reduced fees for the client.

2. CONVENIENCE: Due to its virtual framework, the nature and mode of creating communication material is
revolutionized allowing a team of people residing in different parts of the world to pool their efforts on a
given project. The interface also allows both the client and agency to manage a project transparently with
optimum ease and speed. Currently, Triad works with technology partner, Fortunaglobal Pvt Limited
(www.fortunaglobal.com), a Colombo-based technology solutions company that specialises in providing
software for media, financial services and telecommunication verticals.

3. CUSTOMISATION: As this service allows for a specialised team of professionals to come together
according to the specific expertise required to handle the unique communication challenges at hand,
maximum flexibility, speed and dynamism are achieved in the provision of services such as strategy
formulation, creative solutions, desktop publishing and audio video production.
This new virtual agency triadhot.com is complete in its service offering where, just as one would walk into a
fully-fledged agency, one can access the gamut of communication services at the press of a button. For
example, a client can brief the agency through an email or Skype call and servicing personnel will interact with
the client by presenting research findings, strategies, creative routes, insightful ideas, creative visuals,
storyboards, jingle scripts – the whole set of services, upon demand. In turn the clients can contribute and
integrate their own ideas, feedback and creative contributions. The final outcome will be delivered to the client
together with media plans, a ground level activity schedule and other relevant material, depending on the
needs and scope of the communication.

“We are able to provide cutting-edge solutions to a client because we can assemble a tailor made team,
bringing in specialists in any field from anywhere in the world for a specific business or communication need.
In addition, we also have an internal team of skilled personnel. Our online interface is a very user-friendly
portal that allows one to project manage and perform tasks efficiently and transparently with built in
communication and updating features,” says Mr. Sarva Ameresekere, Chief Operating Officer of
triadhot.com.

Triad is the No.1 agency in Sri Lanka in both size and creative reputation. In addition to winning the local
creative awards for 3 consecutive years, we are also the first Sri Lankan agency to win metal at ADFEST and
be shortlisted at Cannes. We have a young team which also won Silver at last years Media SPIKES in
Singapore and many of our team members have been chosen to represent the country at the Young Lotus
competitions at ADFEST.

In essence, Triad has adopted this innovative format of establishing a fully-fledged agency on a virtual
platform, by transcending the conventional operating models of multinational corporations which set up
offshore brick-and-mortar offices.

“Singapore was chosen for the launch since we believe this to be the business hub of this region. Therefore
launching triadhot.com there will garner us greater opportunities” added Mr. Ameresekere.
Triadhot.com is the evolution of a service offering generated from over two decades of brand building
experience - where brands with multi-million dollar equity have been built and nurtured through insightful and
impactful communication initiatives.

The individuals and team powering this virtual agency have bagged several key accolades awarded by local
and international institutes and are senior professionals in the industry with sound experience in handling
Asian markets as well as developed markets like United Kingdom and Australia.

The interconnectedness and global reach of triadhot.com is demonstrated by Triads’s membership in the
UK-based thenetworkone (www.thenetworkone.com) – the world’s largest network of independent agencies.
Thenetworkone has working agreements with about 300 of the world’s leading independent agencies in 70
cities serving 90 countries as well as international specialists in research, translation, television and print
production, talent negotiation, media management, econometric modelling, CRM, design, public relations and
affinity marketing. A radical, yet practical alternative to a conventional multinational advertising and marketing
communications agency, thenetworkone custom-builds international agency networks, using best-in-class
independent agencies and specialists for marketing clients and lead agencies.

Mr Dilith Jayaweera, Joint Managing Director of triadhot.com said, “We have skipped a level in the evolution
cycle of a typically multinational agency and have ventured beyond to create a fully fledged virtual agency,
offering all that a full service agency would, but on a cutting-edge and low cost virtual format, which also
supports the world’s thinking on a ‘green environment’.”

For more information, visit triadhot.com and experience all that this virtual agency can offer.