Triad Advertising started small - the result of a coincidence of events, not a lengthy business plan.

Triad’s Joint Managing Directors Dilith Jayaweera and Varuni Amunugama Fernando were contemporaries, adversaries and good friends at the Faculty of Law of the University of Colombo. They understood that there was a vacuum in the local advertising industry which, despite being lawyers with no marketing qualification or significant experience, they could successfully challenge. Believing as ardently as they -did ardently in the Sri Lankan Spirit and Sri Lankan capability, they decided that their agency would not just be any agency, but a 100% Sri Lankan agency.