History
Triad Advertising started small - the result of a coincidence of events, not a lengthy business plan.
Triad’s Joint Managing Directors Dilith Jayaweera and Varuni Amunugama Fernando were contemporaries, adversaries and good friends at the Faculty of Law of the University of Colombo. They understood that there was a vacuum in the local advertising industry which, despite being lawyers with no marketing qualification or significant experience, they could successfully challenge. Believing as ardently as they -did ardently in the Sri Lankan Spirit and Sri Lankan capability, they decided that their agency would not just be any agency, but a 100% Sri Lankan agency.
More..
Team
Dilith Jayaweera
Joint Managing Director & Brand Strategist
Having completed his Degree in Law at the University of Colombo, and taken oaths as an Attorney-at-Law, Dilith opted to pursue a career in the more adventurous field of advertising, where his grass root insights led to the creation of industry benchmarking ‘Big Ideas’. A natural motivator, who holds an MBA from the University of Wales, Dilith’s knowledge, passion and entrepreneurship formed a bedrock for one of the most dynamic Groups of Companies in this country.
Varuni Amunugama Fernando
Joint Managing Director & Creative Head
An Attorney-at-Law and LLB graduate from the Faculty of Law, University of Colombo, Varuni counts 18 years hands on experience in the advertising industry as the Founder, Co-share Holder and Joint Managing Director of Triad. The holder of a Diploma in Advertising from L’Ecole-de-Publicitaire, Paris, Varuni spent her formative years in advertising at Phoenix Advertising. She is currently the Head of Creative and overall ‘people person’ at the Agency.
More..
